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How to Hire a Marketing Agency When You're a Solo Founder
Most solo founders delay hiring a marketing agency until they are already underwater. You handle marketing yourself through product-market fit, then through early traction, then through the first
How to Vet a Marketing Agency: Red Flags Solo Founders Miss
Solo founders evaluating their first marketing agency hire face a problem that corporate buyers don't: expertise asymmetry without safety nets. When you're assessing specialists in a domain you